The National Football League (NFL) is reportedly weighing a monumental shift in its ownership structure by considering the inclusion of foreign investors, according to a recent statement by former Washington Commanders president Jason Wright. This development could significantly reshape the financial trajectory of America’s most powerful sports league.
Wright made the revelation during a panel discussion at a recent sports business symposium in New York, where he detailed how league executives and team owners are actively exploring international capital partnerships. If realized, this policy change would represent a historic pivot in the NFL’s traditionally guarded ownership model.
A Conservative Past, A Global Future
For decades, the NFL has adhered to a conservative ownership framework, requiring teams to be majority-owned by an individual with at least a 30% controlling interest. Foreign ownership was off-limits, and even institutional investors faced major restrictions. That stance is now softening.
Wright indicated that while the NFL remains cautious, the tide is turning. “The conversation is real, and it’s happening at the highest levels,” he noted. “Global capital is not only interested but actively knocking at the door. The league recognizes the opportunity but is trying to move carefully and responsibly.”
The change is seen as part of the league’s broader strategy to modernize its financial ecosystem, boost franchise values, and expand international appeal. Experts suggest that an infusion of global capital could unlock fresh revenue streams, fund major infrastructure projects, and even accelerate the NFL’s ambitions overseas.
Private Equity: A Precedent Set
This latest discussion builds on a precedent established in 2024, when the NFL approved the entry of private equity firms into team ownership. Under that policy, vetted private equity funds can acquire up to 10% of an individual franchise, provided they hold a minimum 3% interest and maintain their investment for at least six years.
At the time, the move was seen as groundbreaking. It addressed growing concerns among team owners about succession planning and liquidity, particularly for long-held family franchises. The NFL’s rules ensured that such investments remained passive, preventing interference in team operations or voting power.
Now, with private equity’s door ajar, the concept of welcoming international investors—possibly via these funds—doesn’t seem as radical.
Sovereign Wealth Funds: Indirect Paths
One area under scrutiny involves sovereign wealth funds, many of which have already invested in other U.S. sports leagues like the NBA and MLS. While direct ownership of NFL teams by sovereign entities is still banned, the league has quietly enabled these funds to gain indirect exposure through approved equity vehicles.
NFL guidelines currently cap sovereign ownership at 7.5% of any private equity fund that holds a stake in a team. However, this workaround opens the door to passive international participation—a potential testbed for more direct investment in the future.
According to sports finance analyst Jordan Marcus, “This structure gives the NFL a chance to build relationships and evaluate outcomes without compromising control or governance. It’s a strategic stepping stone.”
Global Expansion Goals
The NFL’s pivot toward global finance is aligned with its aggressive international expansion efforts. Over the past several years, the league has steadily increased the number of regular-season games played abroad, particularly in Europe and Mexico. The addition of Frankfurt and London to its schedule has generated packed stadiums and growing TV audiences.
The league has even hinted at the long-term possibility of establishing a full-time European franchise—an ambition that would require enormous logistical and financial backing. Foreign investment could be key to turning that vision into reality.
International marketing rights have also been granted to various NFL teams, including territories in the U.K., Germany, Canada, and Brazil. These rights allow teams to host events, engage fans, and grow their brand presence far beyond U.S. borders.
Implications for Team Valuations and Fans
Allowing foreign ownership—whether directly or indirectly—could drive team valuations even higher. The average NFL franchise is now worth more than $5 billion, and the competition to buy into this exclusive club has intensified. Broader investor pools would give team owners more exit strategies while reinforcing financial security.
However, critics warn that foreign investment could compromise the league’s American identity. Concerns over governance, accountability, and national loyalty have all been raised, particularly in light of controversies faced by other leagues involving foreign-backed ownership groups.
NFL Commissioner Roger Goodell has not publicly commented on the matter, but insiders suggest that the league is actively gathering input from team owners and legal advisors before finalizing any policy shift.
Looking Ahead
While no official decision has been made, Wright’s comments confirm that the NFL is closer than ever to embracing global capital. If approved, this evolution would not only mark a turning point in the league’s
