Men's Insider

Insider Trading Is Public Knowledge

Nicole Warren
Nicole Warren··5 Mins Read
Logo featuring "ITMA Insider Trade Alerts" with a graphic of upward-trending bars and arrow

Chris Babayans built a service that delivers SEC Form 4 insider alerts faster than any consumer product.

Every day, corporate executives and board members buy and sell shares of their own companies. By law, they must report those trades to the Securities and Exchange Commission through a document called a Form 4. That information is public. Yet for decades, the fastest access lived behind a Bloomberg terminal costing more than two thousand dollars a month. Chris Babayans looked at that gap and saw a problem worth solving.

From Elementary School Curiosity to Corporate Engineer

Chris Babayans has been drawn to computers since elementary school. That early fascination followed him into college, where it became his major field of study. He did not simply study, though. He built. While earning his degree, he ran a small business converting tapes to DVD and USB, an early lesson in turning technical skill into something people would pay for.

The path afterward was not a straight line. Babayans tried day trading for a few months. He sold koozies on Amazon. He took a position as an auditor. Each stop taught him something, but none of them felt like the work he was meant to do.

His real break came in December 2018, when he moved to Phoenix, Arizona. There he entered a full stack development training program, followed by a big data training track that placed him on corporate contracts. Those two experiences gave him the exact combination of skills he would later need: the ability to build software end to end and the ability to move large volumes of data quickly.

Turning Data Skill Into a Mission

For nearly eight years, Babayans worked in corporate data engineering roles. He also launched a previous startup, BuildersBulletinBoard.com. That entrepreneurial itch never fully faded. He wanted to create something of his own, something that solved a real problem and delivered genuine value to the people who used it.

Insider trading alerts became that something. The concept is straightforward and powerful. When an insider files a Form 4, that filing signals how the people who know a company best are treating their own shares. A well-timed insider purchase can carry meaning. So can a sudden sale. The information is available to everyone, but speed and clarity have always been the barrier.

Babayans built Insider Trade Alerts to remove that barrier. The service sends email and Telegram alerts containing clean summaries of high level insider Form 4 filings. Users can watch executives and board members buy or sell shares of their own company, and they can do it without paying institutional prices.

Table displaying example insider trade alerts with details on transactions and positions

Speed You Can Actually See

The core promise of Insider Trade Alerts is speed. The service sends alerts outbound faster than any other consumer product, in less than one second. More important, it is the only Form 4 alert service that transparently displays exactly how long each alert takes to be sent outbound for delivery. That transparency matters. It lets users verify the claim rather than simply trust it.

Outside of the expensive Bloomberg terminal, no other service offers high speed Form 4 summaries at this level. For everyday investors, that changes the game. Information that once belonged to Wall Street desks now arrives in a personal inbox or Telegram feed within moments of the filing.

Filters That Cut the Noise

Speed alone is not enough. Raw filing data is noisy, cluttered with routine transactions that carry little signal. Babayans understood that from his years working with large data sets. So he designed a filtering system built to give users only what they care about.

Users can filter by ticker, by transaction value, and by buy or sell activity. They can screen out dividend reinvestment transactions and tax withholding transactions, the kind of routine noise that clutters most feeds. They can filter out pre-planned 10b5-1 transfers. They can even filter by the insider's title, separating a chief executive's move from a lower ranking filer.

This depth of filtering sets the service apart. Competitors offer alerts. Insider Trade Alerts offers control. Users decide what reaches them and what stays out.

On top of filtering, users can customize delivery timing. Some want alerts the instant a filing hits. Others prefer a minute-by-minute interval. Some want a single daily digest to review over morning coffee. The choice belongs to the user.

Demystifying a Hidden World

Babayans describes the mission simply. "The realm of insider trading is being demystified and made accessible to the masses," he says. That sentence captures the heart of the company. Insider trading, in the legal Form 4 sense, is public knowledge. It should not require an institutional budget to access.

For years, the average investor operated at an information disadvantage. Insiders reported their trades, and the professionals with expensive tools acted on that data long before anyone else could. Insider Trade Alerts flattens that field. It puts timely, filtered, verifiable insider activity in the hands of everyday people who want to make better informed trading decisions.

That is what excites Babayans most about this venture. After a career spent building tools for corporations, he has built something for individuals. As he puts it, this is a product where users can potentially profit off of their subscription. The value is direct, measurable, and personal.

Built for the Person, Not the Institution

What makes Insider Trade Alerts different is not one feature. It is the combination. Sub-second delivery speed. Transparent timing display. A filtering system deeper than any competitor in the consumer space. Flexible delivery options. All of it priced for real people rather than trading floors.

The company is young, launched only recently, and that newness is part of its energy. Babayans is building in the open, driven by the same curiosity that started in an elementary school computer lab. He has taken a lifetime of technical training and a genuine belief in accessible information, and he has turned them into a tool that levels the playing field.

For anyone who has ever wondered what the people running a company truly think of its stock, the answer is already filed. Now there is a fast, clear, affordable way to see it.

Start Watching the Insiders Today

Those who want to see how executives and board members trade their own shares, faster than any other consumer service, are invited to explore Insider Trade Alerts. Users can customize their filters, choose their delivery speed, and receive clean Form 4 summaries by email or Telegram. Visit the website to set up alerts built around the tickers and signals that matter, and start making more informed decisions with information that has always been public but never this accessible.

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Nicole Warren

Men’s Insider Contributor

Nicole Warren

Covers entrepreneurship, career growth, and business trends with accessible insights for a broad audience.


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