For over three decades, JD Watches has operated at the intersection of heritage and horology, quietly shaping the luxury watch industry from its headquarters in New York City’s famed Diamond District. Founded as a wholesale supplier to jewelers and dealers nationwide, the family-owned business has evolved into a full-service retailer without losing sight of the principles that built its reputation: trust, precision, and service.
Originally conceived by founder and CEO Robert Matatov, JD Watches began its journey supplying luxury timepieces to industry insiders — a role that required discretion, deep market knowledge, and unwavering reliability. Over the years, the business expanded its footprint while remaining rooted in its core values. “When I started this business 30 years ago, it was all about trust,” said Matatov. “We’ve never lost sight of that — whether we’re selling to a jeweler in California or a first-time Rolex buyer in our showroom.”
Today, JD Watches operates both as a trusted wholesaler and as a destination retail experience at 10 West 46th Street. The showroom offers a calm, private setting where each client receives individualized attention from seasoned watch experts. This high-touch model is designed not around volume, but around relationships — an approach that reflects the company’s enduring family values.
As the brand moved into the retail space, it brought with it an advantage few competitors could match: access. Jonathan Matatov, Director of Sales, notes that the company’s longstanding wholesale relationships allow it to source exclusive and often rare timepieces. “We have access others simply don’t,” he said. “Because of our wholesale roots, we’re able to source rare pieces, offer better pricing, and provide clients with watches that often never even hit the open market.”
This rare inventory includes names synonymous with luxury and craftsmanship — Patek Philippe, Rolex, Audemars Piguet — all hand-selected to meet the standards JD Watches is known for. Clients visiting the showroom can expect more than just selection; they receive guidance from experts who treat each transaction as a long-term relationship. The brand’s personalized service, from one-on-one consultations to same-day local delivery in NYC, has become a defining feature of the JD Watches experience.
Another distinguishing factor is the company’s in-house watchmaking department. Staffed by certified professionals, the department handles repairs, overhauls, and authentications — not only for JD Watches’ own clients but for retailers across the country. This internal expertise ensures that every timepiece sold or serviced meets strict standards for quality and authenticity. It also reaffirms JD Watches’ standing not just as a retailer, but as a respected name within the industry’s professional community.
Even as the company grows, it continues to maintain a balance between tradition and modernity. JD Watches has established a strong online presence through its website and platforms like Walmart and Chrono24, where it is a verified seller. This dual-channel approach has helped the company serve a global audience without sacrificing the personalized attention it is known for. “We’ve built a brand that merges old-school relationships with a modern digital presence,” said Lucas Botelho, Marketing Manager. “Whether you walk into our showroom or find us online, the experience is always high-end, personal, and transparent.”
This blending of physical and digital worlds has made JD Watches accessible to a new generation of buyers while preserving the trust and credibility earned over three decades. The company offers insured worldwide shipping, post-sale support, and a concierge-level buying experience that mirrors the discretion and sophistication of traditional luxury retail.
Family-owned and relationship-driven, JD Watches represents a model rarely seen in today’s fast-paced luxury market. The leadership team, spanning multiple generations, continues to operate with the same values that shaped the company’s early years — values that have earned the loyalty of clients, collectors, and fellow jewelers alike.
As JD Watches looks to the future, its foundation remains rooted in authenticity, craftsmanship, and service. With a showroom that feels more like a private atelier than a retail floor, and a network of relationships built over 30 years, the brand continues to redefine what it means to buy a luxury timepiece in the 21st century.
In a saturated marketplace of online resellers and faceless storefronts, JD Watches stands apart — not just because of what it offers, but because of how it operates. It is a place where legacy is preserved, luxury is personal, and every watch tells a story.
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