Blauw, a lifestyle brand founded by Floris van der Meer, launched its official Kickstarter campaign earlier this month and is already making waves in the world of sustainable swimwear. Rooted in a deep love for the ocean, Blauw offers sustainable men’s swim trunks made from recycled ocean plastic—ideal for those seeking eco-friendly swimwear that blends design and purpose. However, Blauw is more than just a product; it is a movement to protect the oceans and create a community of like-minded ocean lovers.
Blauw was born from a personal connection to the water. Van der Meer, an avid swimmer and surfer, wanted to create a brand that not only provided high-quality swimwear but also had a positive environmental impact. With every pair of swim shorts sold, Blauw partners with organizations dedicated to ocean restoration, such as seaweed planting initiatives that aim to support marine ecosystems. Seaweed plays a vital role in ocean health by absorbing CO2 and improving water quality, and Blauw’s partnership is designed to make a measurable impact through these efforts.
The brand’s focus on sustainability is reflected in its use of recycled ocean plastic. This material serves as a visual and symbolic representation of Blauw’s commitment to making thoughtful, impactful choices. Blauw’s sustainable swim shorts are not just about style—they’re about purpose. The shorts combine function, comfort, and fashion with an important message: consumers can make better decisions without sacrificing quality or design. By focusing on both environmental impact and the beauty of the ocean, Blauw has created a product that appeals to those who want to wear their values with pride.
“There’s enough guilt in sustainability. Blauw is about joy. It’s about choosing better, not preaching better,” said van der Meer. “Blauw is my tribute to the sea. It’s not just about creating eco friendly swimwear—it’s about celebrating the ocean and doing our part to protect it.”
The Kickstarter campaign is more than just a product drop; it is an invitation to be part of something bigger. Early supporters will not only get first access to Blauw’s recycled swim shorts, but they will also play a vital role in shaping the brand’s future. Blauw’s Kickstarter launch marks the beginning of a community-centered movement that encourages people to look good, feel good, and do good, all while contributing to ocean preservation.
Blauw’s mission is clear: to create swimwear that goes beyond the surface. The brand isn’t simply focused on selling a product—it’s about building a tribe of people who share a passion for the ocean and a commitment to protecting it. Van der Meer believes that Blauw stands out because it offers more than just high-quality swimwear. It provides an opportunity for consumers to be part of a meaningful movement.
“Our customers aren’t just buying swim shorts—they’re joining a movement of ocean lovers who want their purchases to reflect their values,” said van der Meer. “We’re not trying to be the biggest brand. We’re trying to be the most meaningful one—for people who live for the water.”
The brand’s commitment to both style and sustainability resonates with its growing community. Blauw’s vision goes beyond producing swimwear—it aims to inspire a lifestyle, one that encourages people to connect with nature and take an active role in its preservation.
For more information about Blauw and to support the brand’s Kickstarter campaign, visit Blauw’s Website and follow them on Instagram.
Blauw is a lifestyle brand that creates sustainable swim shorts made from recycled ocean plastic, with a mission to regenerate and protect the ocean through purposeful design and environmental impact.
