Vivek Gupta, CEO of Agility Digital Media, defies expectations as a rare male hulahooper in India.
When Vivek entered the world of hulahooping, he never imagined it would lead to a significant shift in both his personal and professional life. As one of the few men in a predominantly female-dominated art form, Vivek faced challenges. However, driven by his passion for movement and self-expression, he dedicated himself to mastering the craft. What began as a personal exploration eventually became an important aspect of his life, both personally and professionally.
Today, Vivek is both a CEO and a prominent international hulahoop artist who has performed in various countries. As the head of Agility Digital Media LLC, a programmatic and affiliate advertising company with 100+ agency clients across the globe and a reputation as a global ad network, Vivek leads efforts to help businesses navigate the fast-evolving digital landscape. While excelling in digital marketing, he has also carved out a unique identity as a hulahoop artist, blending both passions into a compelling narrative.
The Art and Business Duality
Agility Digital Media LLC, led by Vivek, specializes in advertising technology, helping businesses optimize their digital marketing strategies. His leadership has been key to the company’s success, offering innovative solutions that enhance clients’ digital presence and performance in a competitive market.
Beyond his business expertise, Vivek’s journey as a hulahoop artist has enhanced his leadership style. The discipline, creativity, and focus required to excel in this artistic practice have translated into his work as a CEO. The same resilience and innovative thinking that make him an accomplished artist guide his business decisions, enabling him to navigate challenges with creativity and adaptability.
A Rare and Powerful Fusion
Being a male hulahooper in an art form traditionally dominated by women is an uncommon and inspiring path. Vivek recalls the initial hesitation he felt entering a space where most performers were women. However, this discomfort became a catalyst for discovering his unique approach within the community.
“Being one of the only male hulahoopers out there has been both a challenge and a privilege,” Vivek shares. “It’s not just about standing out; it’s about pushing boundaries, expressing myself in new ways, and inspiring others to do the same.”
He adds, “Really big shoutout to the hulahoop artist community who embraced, welcomed me, and always inspired me to progress in my art.”
Vivek’s performances, whether live or on social media, showcase his mastery of the art form. His fluidity and creativity captivate audiences, reflecting the focus and emotion that are often overlooked in the business world. His ability to merge artistry with business strategy offers an inspiring example of how personal expression can positively influence leadership and innovation.
Overcoming Challenges
Vivek’s journey hasn’t been without obstacles. As a man in a predominantly female-dominated art form, he has faced skepticism regarding his authenticity. Balancing the demands of running a thriving adtech company while pursuing his passion for hulahooping required exceptional time management, resilience, and support from his colleagues and loved ones.
“At first, I wasn’t sure how to reconcile these two worlds,” Vivek admits. “But I soon realized that they weren’t separate; they were interconnected. My work as a hulahoop artist has made me a more creative and resilient leader, and my business experience has equipped me with the tools to elevate my artistry.”
His persistence has paid off. Agility Digital Media continues to provide advanced digital marketing solutions to various industries, while his performances have gained attention on social media platforms such as Instagram and YouTube.
What Sets Vivek Gupta Apart?
Vivek’s journey stands out for the combination of art and business, as well as his ability to challenge norms in both fields. As one of the few male hulahoopers, he is breaking stereotypes about gender and creativity. Likewise, as a CEO with a passion for performance art, he is redefining leadership in the corporate world.
Vivek’s story underscores the importance of personal expression. The discipline he has demonstrated in both his artistic and professional careers highlights a powerful message: embracing one’s authentic self can lead to success in unexpected ways.
His achievements serve as inspiration for anyone who has ever doubted the possibility of pursuing unconventional paths. Vivek’s journey reminds us that breaking barriers—whether related to gender, business norms, or societal expectations—often leads to the most rewarding paths.
Embrace Your Own Expression
Vivek exemplifies how navigating multiple identities, both as an artist and as a business leader, can lead to extraordinary success. By embracing his love for hulahooping alongside his expertise in digital marketing, he is proving that authenticity and self-expression are integral to both personal fulfillment and professional achievement.
For more on Vivek Gupta’s journey and the work being done at Agility Digital Media, visit Agility Digital Media LLC or follow Vivek on Instagram at @hoopflopoi_tantra. You can also view one of his performances on YouTube.
