Clayer, founded by pro skateboarder Tibs Parise, is revolutionizing men’s personal care with clean, effective recovery products.
Thibault “Tibs” Parise was at a crossroads in his career as a professional skateboarder. While recovering from a serious injury, he realized a significant gap in the sports industry: there were no clean, fast-acting recovery products that met the needs of athletes. This revelation inspired Tibs to create Clayer, a brand built on the principle that personal care for active men should support both performance and health.
Founded in California in 2016, Clayer combines Tibs’s experience in extreme sports with a commitment to clean, natural ingredients. The brand’s mission is to offer a healthier alternative to traditional men’s personal care products, which often contain chemicals and synthetic additives. Instead, Clayer uses French green clay and other botanicals to craft products that speed recovery and promote overall well-being.
A Personal Journey to Innovation
Tibs’s journey from a young skateboarder in France to a pro in the United States was marked by determination, but it was a career-altering injury that sparked his idea for Clayer. He had been searching for an effective recovery product, but what he found was either too slow or filled with harmful chemicals. Realizing the need for a cleaner, more efficient solution, he set out to create Clayer.
The brand’s flagship product, a French green clay recovery mask, was a breakthrough. Unlike typical recovery products that require over an hour for results, Clayer’s mask works in just 15 minutes. This was a game-changer for athletes who needed faster relief and more time to train. The French green clay used in Clayer products, sourced from exclusive suppliers, is rich in minerals that detoxify and heal the body.
The Science Behind Clayer
At the core of Clayer’s success is its science-driven approach. The brand uses a blend of Illite, Kaolin, and Montmorillonite French green clay, known for its detoxifying properties and ability to reduce inflammation. These ingredients are backed by research showing their benefits for both skin and muscle recovery.
Clayer’s products are also designed with the athlete in mind. They are 100% natural, free from parabens, aluminum, and synthetic fragrances—ingredients commonly found in other brands. In fact, independent health ratings, such as Yuka, have given Clayer products scores of up to 100/100, highlighting their commitment to safety and quality. This combination of effective ingredients and health-conscious formulas sets Clayer apart from its competitors.
Building Trust Within the Sports Community
Clayer’s credibility comes not just from its product formulations but also from its endorsements by athletes and medical professionals. Pro athletes across various sports, including skateboarding, MMA, rugby, and surfing, trust Clayer for their recovery needs. Figures like Bucky Lasek, Ma’a Nonu, and Heimana Reynolds are among the athletes who rely on Clayer’s recovery solutions.
In addition, Clayer has earned the endorsement of sports medicine professionals such as Dr. Tim Brown, the WSL Medical Director. These professionals recommend Clayer for its proven ability to reduce inflammation and promote faster recovery, making it a trusted product for athletes who push their bodies to the limit.
A Health-First Approach to Men’s Care
What sets Clayer apart is its emphasis on health rather than mere marketing. Many men’s care products on the market promise natural ingredients but still contain harmful chemicals like aluminum and parabens. Clayer, by contrast, prioritizes both performance and health. Its formulas are doping-free and certified safe for use in competitive sports, offering athletes a healthier choice that doesn’t compromise effectiveness.
Beyond recovery, Clayer’s range includes deodorants, body washes, and soaps designed for active men. These products are formulated to cleanse and protect without relying on toxic ingredients. Each product is crafted with the same commitment to health, making Clayer a trusted brand for men looking for clean and effective personal care.
A Movement, Not Just a Brand
Clayer is more than a personal care line—it’s part of a broader movement toward healthier lifestyles for active men. Tibs’s vision was never just to create another grooming product but to revolutionize how men approach self-care, focusing on recovery, wellness, and performance.
While Clayer initially attracted athletes, its products are also for everyday men. Whether you’re a gym-goer, a hard worker, or someone who simply values health and performance, Clayer’s products are designed to meet your needs. The brand is about empowering men to move forward with confidence, knowing their personal care products support their active lifestyles.
Why Clayer Now?
The growing demand for healthier, cleaner products reflects a broader trend in wellness and sustainability. Men are becoming more conscious of the ingredients in the products they use, especially when it comes to personal care. This shift toward health-focused solutions is where Clayer excels. It offers a practical, effective alternative to traditional products that often contain harmful chemicals.
As the wellness movement continues to grow, Clayer is poised to lead the way in men’s personal care, offering products that are not only safe but also designed for optimal performance and recovery. The brand’s ability to combine high-quality, natural ingredients with scientifically backed results makes it a standout in the men’s care space.
Conclusion: Clayer as the Future of Men’s Care
Clayer is redefining what it means to care for your body. Whether you’re recovering after a workout, preparing for a competition, or simply looking for a healthier personal care routine, Clayer offers products that support your performance and overall well-being. The brand’s commitment to natural ingredients, effective results, and its deep connection to the athletic community sets it apart from the rest. If you’re ready to take your personal care to the next level, Clayer is here to help you move forward.
For more information, visit Clayer’s official Instagram, website, recovery collection, deodorants, and medical team endorsements.
