On January 13, 2026, Fanatics, the prominent sports merchandise and media company, made a groundbreaking announcement that marked its entry into the sports and entertainment industry. The company unveiled Fanatics Studios, a new entertainment venture designed to produce a wide range of content that combines sports with culture in innovative ways. This move represents a strategic expansion for Fanatics, as it seeks to broaden its influence beyond merchandise and into the world of film, documentaries, live events, and digital content. The debut event for the new studio took place at Los Angeles’ Intuit Dome, where it brought together an exciting mix of top athletes, entertainers, and industry figures to showcase the studio’s future ambitions.
One of the standout moments of the launch was the unveiling of some of Fanatics Studios’ most anticipated projects. Among them is an official film dedicated to the 2028 Summer Olympics. This project promises to capture the incredible moments of one of the most-watched global sporting events, bringing fans closer to the heart of the action in a way that goes beyond traditional coverage. Another major highlight is a multi-part documentary on NFL legend Tom Brady. This documentary will give fans an intimate and personal look into the career and life of one of football’s most celebrated figures, providing a unique perspective on his journey to becoming one of the greatest athletes in history.
Fanatics Studios has already secured partnerships with major media and sports companies, including ESPN, WWE, MLB, and Fox Sports, to help bring these projects to life. These collaborations are an essential part of the studio’s vision, as they will leverage the extensive reach and resources of these industry giants to produce high-quality, compelling content. Fanatics executives explained that the goal of the new studio is to deepen fan engagement by blending the excitement of live sports with the power of storytelling. The studio aims to move beyond traditional broadcasting, offering fans a more immersive and emotional connection to the athletes and moments that shape the sports world.
In an era where the way people consume content is constantly evolving, Fanatics Studios is focused on tapping into the growing demand for sports-related entertainment. Fans are increasingly looking for more than just game highlights and news updates; they crave deeper, more meaningful content that offers them a glimpse into the lives of the athletes they admire and the stories behind the biggest sports events. This is where Fanatics Studios sees an opportunity to deliver something truly unique. By producing documentaries, films, and other forms of content that emphasize storytelling, the studio aims to build an emotional bond between fans and their favorite athletes, teams, and sports moments.
The launch of Fanatics Studios marks a major shift in the way sports entertainment is produced and consumed. As digital platforms become a primary way for fans to engage with content, Fanatics is well-positioned to capitalize on this shift with its extensive sports industry connections and powerful media partnerships. The company is not just looking to create content that appeals to a niche sports audience but also to capture the attention of broader audiences who are interested in the intersection of sports, culture, and entertainment.
As Fanatics Studios moves forward with its slate of projects, it has the potential to reshape the way sports content is produced, distributed, and consumed. The combination of major sporting events like the Olympics with in-depth, personal stories about athletes could set a new standard for how sports entertainment is enjoyed. Whether it’s offering behind-the-scenes access to legendary athletes like Tom Brady or exploring the excitement of global sporting spectacles, Fanatics Studios is preparing to deliver the next generation of sports storytelling, making fans feel more connected to the games and players they love. With its ambitious goals and high-profile partners, Fanatics Studios is poised to become a significant player in the entertainment industry, offering a fresh, exciting way for fans to experience sports culture.
