Simpletics combines nature with style, offering premium hair care products made with minimal, natural ingredients to help you look your best while prioritizing your health.
The fast-paced world of men’s grooming is often dominated by brands pushing products that promise the ultimate style, but at what cost? Parabens, sulfates, and phthalates fill the shelves of many mainstream brands, leaving customers with hard-to-pronounce ingredients and concerns over their health. It wasn’t until two entrepreneurial founders, Dillon Latham and Oli Maitland, decided to challenge this very system that something revolutionary emerged. What began as a small idea on May 6, 2024, quickly grew into one of the most viral brands in the male hair care industry: Simpletics.
Simpletics didn’t just create another hair product; they set out to reimagine the way men approach their hair care regimen. By focusing on using only the highest-quality, all-natural ingredients, they’ve crafted a brand that prioritizes both health and style, something that many competitors fail to do. Today, Simpletics’ sea salt spray, texture powder, and soon-to-be-released clay are known not just for their results but for the purity of the ingredients within them.
The Simpletics Revolution
The story of Simpletics is not one of luck or coincidence, but rather of a conscious decision to create something better. The founders, Dillon and Oli, were fed up with seeing the hair care market flooded with products that were filled with harmful chemicals. After all, why should achieving great style require compromising your health?
Dillon, known for his captivating content creation, was already a driving force in the influencer world. Oli, on the other hand, brought his expertise in business operations, handling everything on the backend from fulfilment to marketing & Amazon listings. Together, they formed a dynamic duo that would quickly disrupt the industry.
Their breakthrough came when they launched their first products, a sea salt spray with only five ingredients and a texture powder with just four. Simpletics’ commitment to using fewer ingredients, but with the same high-end results, made them stand out. While competitors packed their products with over 20 ingredients, Simpletics maintained purity without sacrificing quality.
Breaking Through the Noise
In just six months, Simpletics had become a viral sensation. Their products amassed over 200 million views across social media platforms like TikTok, and their sea salt spray quickly became an Amazon best-seller. The response was overwhelming, with influencers posting hundreds of videos, praising the products for both their effectiveness and their fantastic scents.
Yet, this viral success wasn’t just about catching attention; it was about resonating with the values that so many consumers care about today: health and sustainability. The buzz wasn’t just based on results; it was because Simpletics offered a real alternative to the over-chemicalized, often toxic options on the market.
What Sets Simpletics Apart?
In a world full of hair products with long ingredient lists and misleading marketing, Simpletics dared to be different. Their ethos is clear: Perfect Hair, Done Naturally.
While other brands used chemicals like parabens, sulfates, and phthalates, Simpletics took a minimalist approach. Their products use only the necessary ingredients to achieve the desired result, no more, no less. Their hero product, the sea salt spray, with its subtle vanilla scent, is a customer favorite, garnering five-star reviews from users who love the product’s ability to add texture and volume without leaving their hair dry or stiff.
“Stop looking for other sea salt sprays. This is the best one,” says Mike PLehn, a loyal customer, echoing the sentiment of many who’ve made the switch to Simpletics.
A Global Impact
What started as a small venture based in Miami quickly transformed into a global success. Within just a year, Simpletics accumulated over 200,000 customers worldwide, all using their products daily. From Instagram to TikTok, word-of-mouth and influencer endorsements have been pivotal in helping the brand grow exponentially. Their presence on Amazon continues to thrive, making them not only an industry leader in natural hair products but also a staple in homes everywhere.
Their expansion into YouTube and TikTok showcases a savvy understanding of today’s digital-first world, where visibility means everything. Dillon’s authentic content, often filled with lighthearted humor, allows fans to connect with the brand on a personal level, while Oli’s work on the backend ensures the business scales with no limits.
What’s Next for Simpletics?
While Simpletics has already made a name for itself in the hair care industry, the journey is far from over. The next step in their evolution? A new hair clay with just six ingredients, continuing their commitment to quality, simplicity, and customer health. This product promises to maintain the brand’s core principles while offering a new option for those seeking even more versatility in their hair styling routine.
“Haircare doesn’t have to come with harsh chemicals, it can all be done naturally,” Dillon says. And with a growing roster of satisfied customers and rave reviews flooding in, it’s clear that this philosophy is resonating with many.
The Future of Simpletics
Simpletics has not only transformed how men style their hair, but they’ve also set a new standard for how beauty brands should approach product creation. With each new launch, they continue to prioritize their customers’ well-being, proving that it’s possible to deliver high-performing products that are also gentle and natural.
As the brand grows and expands, Dillon and Oli’s story serves as a powerful reminder that revolutionizing an industry starts with questioning the status quo. In a world where convenience often outweighs quality, Simpletics is determined to give customers the best of both.
For those ready to take their hair care to the next level, choosing Simpletics is more than just a purchase, it’s a commitment to both your health and your style.
Ready to Make the Switch?
Join the thousands of men who have already made the change to Simpletics. Perfect hair, the way nature intended, is only a few clicks away. Visit Simpletics today to explore their collection of all-natural hair products and see why so many are raving about the brand currently redefining the industry.
- Shop Now on Amazon: Simpletics on Amazon
- Follow on Instagram: @Simpletics
- Find us on TikTok: @Simpletics
Simpletics – Perfect Hair, The Way Nature Intended.
