On July 17, American viewers gained an unprecedented window into cycling’s premier stage race as Peacock and ESPN+ began broadcasting live Tour de France coverage. For the first time, fans across the U.S. can tune in to daily race action, from the thrilling sprint finishes to behind-the-scenes rider content, without relying on traditional cable TV.
NBC Sports and Peacock hold exclusive streaming rights for all 21 stages of the 2025 Tour de France—running from July 5 through July 27—with live coverage beginning most mornings at 6 a.m. ET. Subscriptions to Peacock Premium, which start at $7.99 per month or $79.99 annually, grant access to live streams, on-demand replays, expert analysis, rider interviews, and supplementary features such as GPS tracking and stage previews. ESPN+ is also contributing cycling content through its broader sports coverage, particularly with commentary and behind-the-scenes features.
This move significantly expands access beyond traditional services like Fubo, DirecTV Stream, Hulu + Live TV, and Sling TV, all of which rely on NBC broadcasts. With streaming now available directly via Peacock and ESPN+, American cycling fans can experience each stage more conveniently and with more interactive options. Viewers can follow the race from iconic climbs in the Alps and Pyrenees to the final sprint on the Champs-Élysées in Paris on July 27.
Cycling experts believe this digital shift could dramatically boost stateside engagement. The inclusion of aerial footage, team strategies, real-time performance data, and personalized viewing experiences caters to a growing fan base seeking more than just finish-line results. Platforms like Peacock have enhanced viewer immersion by providing content tailored to both seasoned fans and newcomers, making the sport more accessible and exciting.
This development reflects the broader trend of live sports increasingly shifting to digital platforms. NBCUniversal’s continued investment in cycling, reinforced by its broadcast rights extension through 2029, shows a clear commitment to expanding the sport’s reach in the U.S. ESPN+, with over 24 million subscribers, is also well-positioned to bring in additional audiences through its growing cycling content and partnerships.
Streaming coverage not only meets existing fan demand but may also attract new viewers who were previously unaware of the race’s drama and athleticism. With greater flexibility and accessibility, more Americans are likely to follow key storylines, such as jersey battles, breakaways, and time trials, than ever before.
As the Tour de France continues through July 27, American fans now have direct access to one of the world’s most prestigious sporting events. Through high-quality streaming, early-morning coverage, and enriched digital experiences, the 2025 edition of the Tour could mark a turning point for U.S. cycling viewership and enthusiasm.
