Preserving family tradition through handcrafted cowboy hats built with artistry, durability, and modern style.
On a quiet afternoon in 1995, the rhythmic hum of sewing machines and steam filled a modest 1,000-square-foot shop. Francisco Quintero leaned over a workbench, carefully shaping the brim of a cowboy hat by hand. He was not just making headwear; he was building a legacy rooted in artistry, durability, and respect for western tradition. Nearly three decades later, that legacy has grown far beyond the small workshop where it began, carried forward by Francisco’s daughters, Eva and Elvia. Today, Twinstone Hats is not only a brand but also a cultural institution, a family-owned business bridging the old world of handcraft with the demands of a modern, style-conscious generation.
Origins: Francisco Quintero’s Vision
The story of Twinstone Hats begins with Francisco Quintero’s mission to create cowboy hats that would stand the test of time. In 1995, he opened a small shop and dedicated himself to crafting durable, stylish hats that reflected the identity of the people who wore them. For Francisco, craftsmanship was more than technique; it was an expression of pride and heritage.
Each piece he produced carried the hallmarks of his values: integrity, artistry, and resilience. It was not long before Twinstone Hats earned the trust of ranchers, rodeo riders, and musicians who understood that a hat could represent more than utility.
Growing Pains and Lessons Learned
Operating a craft-focused business in an era of mass production presented challenges. While competitors offered factory-made hats in large quantities, Francisco remained committed to quality. Growth came slowly, but with every decision, he reinforced the values of precision and authenticity.
Expansion required investment in materials, facilities, and staff training. Though these decisions were not without risk, they laid the foundation for a company culture built on pride in craftsmanship. This culture became the backbone of Twinstone Hats, preparing it for the leadership transition to Francisco’s daughters.
A Turning Point: Eva and Elvia Take the Helm
As Francisco passed the business to Eva and Elvia, the sisters inherited more than a workshop. They assumed responsibility for protecting a legacy that demanded both tradition and adaptability.
They modernized operations by moving the brand into a 36,000-square-foot facility in Arlington, Texas. At the same time, they maintained the artistry that defined their father’s vision. Every new craftsman at Twinstone is personally trained by Eva and Elvia, ensuring the values of precision and integrity continue with each new generation of artisans.
“We are proud to carry forward the legacy our father began, keeping the art of true hat-making alive while connecting with a new generation,” says Elvia.
The Craft of Twinstone Hats
Every Twinstone hat is handcrafted in small batches with premium furs and materials. This process ensures not only durability but also the opportunity for extensive customization. Customers are able to personalize their hats so that each piece becomes a reflection of their individual style.
This dedication to handcrafting results in hats that are both functional and expressive. “A Twinstone hat is not just something you wear. It is a piece of western heritage, built to last and designed to be uniquely yours,” says CEO Eva Quintero.
Bridging Tradition and Modern Style
Twinstone Hats has remained relevant by honoring tradition while adapting to contemporary culture. Rodeo riders and ranchers continue to trust the brand, while younger generations are drawn to its artistry and authenticity.
Collaborations with rising artists such as Matt Daniel and Tristan Roberson highlight Twinstone’s ability to connect with musicians and their audiences. The brand’s sponsorship of the 2025 Texas Regional Radio & Music Awards further reinforces its place at the center of western culture. These partnerships reflect a broader mission to preserve heritage while remaining accessible to new audiences.
A Family and Community Philosophy
The Quintero family emphasizes more than craftsmanship. Their leadership focuses on people, from the artisans they train to the customers they serve. This human-centered approach builds loyalty and strengthens the brand’s role in cultural preservation.
“What sets us apart is our commitment to integrity, quality, and the people behind every stitch, from our family to the craftsmen we train, to the customers who wear our hats with pride,” says Eva.
This philosophy creates continuity between tradition and innovation. Twinstone Hats is not only a product of Texas heritage but also a representation of how values can sustain a business across generations.
The Experience of Ownership
Owning a Twinstone hat represents more than acquiring headwear. From the first interaction, customers participate in a story that began in Francisco’s workshop decades ago. Each crease, brim, and crown carries a sense of permanence and individuality.
By investing in a Twinstone hat, customers are joining a tradition that values quality and heritage. The product becomes not only a functional accessory but also a companion in work, performance, or everyday life.
Looking Ahead
Eva and Elvia continue to guide Twinstone Hats with an emphasis on balance. They honor the tradition established by their father while embracing opportunities for growth and innovation. By maintaining craftsmanship and supporting cultural institutions, Twinstone Hats is positioned to remain an influential name in western headwear for years to come.
Call to Action
Learn more about the legacy and craftsmanship of Twinstone Hats. Explore collections, discover customization options, and see how tradition continues at TwinstoneHats.com.
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