In February 2023, the men’s grooming industry experienced a significant shift as clean beauty emerged as one of the most talked-about trends. This movement towards sustainable, ethically sourced, and health-conscious grooming products is reshaping the way men approach skincare and self-care. Increasingly, men are seeking products that prioritize transparency, eco-friendliness, and formulations free from harsh chemicals. According to the Global Clean Beauty Market report, this rising demand reflects a growing awareness among men about the ingredients they put on their skin and their impact on both personal health and the environment.
One of the most notable launches in February 2023 came from Los Angeles-based skincare brand Ursa Major, which introduced a new line of men’s skincare products. This line emphasizes natural, nourishing ingredients such as aloe vera, green tea, and vitamin C, promising to deliver effective skincare solutions without the use of harmful chemicals. The launch was met with positive reviews, as both consumers and industry insiders highlighted the brand’s commitment to clean, cruelty-free products. As more men turn towards products that align with their values of health and sustainability, Ursa Major’s collection reflects a broader trend of clean beauty entering the mainstream of men’s wellness culture.
At the same time, celebrity influencers and skincare experts are using their platforms to endorse clean beauty for men. Chris Hemsworth, the actor known for his commitment to wellness and self-care, became a prominent advocate for clean beauty products by promoting a new line from his own brand, Thorne. Hemsworth’s endorsement of clean skincare products signals a broader shift toward mainstream acceptance of clean beauty within the male demographic. This marks an important step in breaking down traditional barriers between feminine beauty standards and men’s grooming routines, with clean beauty positioned as a gender-neutral, accessible option for all.
This cultural shift is also reflected in the actions of major retailers like Sephora and Nordstrom, which have made notable moves to cater to the growing demand for clean beauty. Both companies have dedicated entire sections of their stores to clean beauty products, offering an array of options for men looking to make more sustainable and health-conscious choices. As the clean beauty trend continues to rise, the increase in availability is allowing men more options than ever before when it comes to choosing products that align with their values and skincare needs.
The growing popularity of clean beauty suggests that the demand for sustainable, ethical grooming products is here to stay. This shift is influencing not only new startups but also established grooming brands, pushing them to reassess their product lines and develop cleaner alternatives. The clean beauty movement is reshaping the grooming industry by encouraging brands to be more transparent about their ingredient lists, making it easier for consumers to choose products that are both effective and ethically produced.
For many men, clean beauty offers a holistic approach to self-care—one that prioritizes not only looking good but also feeling good about the products they use. This trend is set to influence the future of men’s grooming, with a growing number of men seeking products that promote healthier skin and a healthier planet. As the demand for clean, cruelty-free, and eco-friendly products continues to rise, the industry will likely see even more innovative launches and greater inclusivity in the wellness space.
Source: Financial Times
