MVP2 Fitness, founded by Mark Van Pelt, offers personalized, science-backed coaching for lasting fitness success.
The Vision Behind MVP2 Fitness Inc.: A Journey of Transformation
There’s a moment that every fitness enthusiast or coach experiences: a moment when they realize that the traditional ways of training and coaching just aren’t enough anymore. Mark Van Pelt, the founder of MVP2 Fitness Inc., had that moment in 2020. He watched as fitness influencers flooded the market, often relying on cookie-cutter methods that were designed for short-term gains rather than long-term results. Disillusioned with the trend of “quick fixes,” Mark knew that the fitness industry was in desperate need of change.
In the face of this industry shift, MVP2 Fitness was born— not just as a company, but as a movement. The goal wasn’t to be another fitness trend or to ride the wave of influencer-led coaching. MVP2 Fitness was born out of Mark’s vision to help people achieve lasting results with scientifically backed, personalized fitness strategies.
The Philosophy: A Customizable Approach to Fitness
The name “MVP2 ” doesn’t just stand for Mark Van Pelt—it also stands for a philosophy that encapsulates the core of the business: the MVP2 Formula. This formula is built around three pillars that form the foundation of MVP2 Fitness:
- M – Movement: Teaching proper movement patterns is essential for longevity in fitness. The body needs to move in a way that ensures health, strength, and flexibility. Mark’s approach emphasizes the importance of functional movements for every type of body.
- V – Volume: Volume refers to the careful balance of macro and micronutrients, understanding the importance of proper supplementation, and ensuring that an individual’s diet complements their fitness goals.
- P – Personal: Fitness isn’t one-size-fits-all. Mark’s strategy accounts for individual factors such as body type, genetics, habits, and mindset. By considering these personal elements, MVP2 Fitness ensures a tailored plan for each client, ensuring results that last for years to come.
Mark’s ultimate goal was to create a coaching program that doesn’t just provide a workout plan but a personalized roadmap to success. The “2” in MVP2 represents the 2.0 version of the person you can become. It’s about transformation—the goal is not just to work out but to embrace an entirely new lifestyle where fitness becomes second nature.
Overcoming Challenges and Embracing Growth
The road to establishing MVP2 Fitness was not without its challenges. After a significant hiatus from the fitness coaching space, Mark was determined to return to the industry with a new purpose. His frustration with the proliferation of fitness influencers who lacked scientific backing led him to develop a more grounded, evidence-based approach to training.
As COVID-19 brought about massive shifts in the way people engaged with fitness, Mark took a critical step. He wanted to do more than just create another fitness brand—he wanted to change the way people viewed long-term health. While others were focused on the latest fads, MVP2 Fitness centered on foundational principles, harnessing the power of genetics to craft customized plans. This shift in focus is what set MVP2 apart from a crowded field of generic fitness programs.
Mark’s work wasn’t just about offering workouts—it was about creating a platform where science and lifestyle intersected to promote sustainability. MVP2 Fitness was built on the belief that the future of fitness lies in genetic-based coaching and personal understanding.
What Makes MVP2 Different?
While many fitness companies focus on trendy diets and workout programs, MVP2 Fitness is grounded in science and expertise. The biggest differentiator is Mark’s deep commitment to genetics-based coaching—a model that’s entirely customizable based on an individual’s genetic makeup. This is a far cry from the cookie-cutter solutions that flood the fitness space. By incorporating this personalized, genetic approach, MVP2 Fitness offers clients the tools they need for lasting results, not just short-term wins.
In addition to this revolutionary coaching method, MVP2 Fitness is proud to have developed its own private custom-designed app. This app allows users to track their progress, access individualized plans, and engage with their coaching program—all in one seamless digital experience. With this app, MVP2 Fitness offers a level of personalization and tracking that far exceeds the generic fitness apps that flood the market today.
But beyond technology, Mark’s 17 years of coaching experience and over 10 certifications are the backbone of this business. This wealth of expertise ensures that every client receives a scientifically backed, personalized fitness plan based on both their goals and genetic makeup. The focus is always on educating clients and encouraging them to grow beyond their reliance on external coaching.
A New Era of Wellness and Partnerships
MVP2 Fitness’s rapid growth over the past three years has been a testament to the company’s commitment to excellence and innovation. As the business has expanded, Mark has been able to branch out into exciting new areas. In 2025, MVP2 Fitness launched a cutting-edge supplement line, which promises to deliver top-quality, science-backed products to support clients’ fitness goals.
Alongside this new supplement venture, MVP2 Fitness has also made strides in the corporate wellness space. With the launch of their Corporate Wellness Division, the company is now looking to partner with businesses to improve the well-being of their employees through tailored fitness programs. The future of corporate health lies in comprehensive, personalized plans—and MVP2 Fitness is at the forefront of this evolution.
Empowerment Through Education
MVP2 Fitness isn’t just about coaching; it’s about empowerment. Mark’s mission is simple: to educate and empower each client to a point where they no longer need a coach. This emphasis on education sets MVP2 apart from other fitness companies that focus solely on delivering results without providing the knowledge necessary for clients to maintain those results.
“We don’t just want people to work with us; we want to give them the tools they need to succeed on their own,” says Mark. “We lead with education and empowerment in every interaction, so that our clients feel confident in their ability to manage their own fitness journey in the long run.”
MVP2 Fitness’s approach isn’t about creating dependency on a coach or program. It’s about fostering independence through knowledge, so that each person can be the architect of their own health and wellness.
Looking to the Future: New Partnerships and Opportunities
As MVP2 Fitness continues to grow, the company is on the lookout for new partnerships that align with its mission. By collaborating with like-minded businesses, MVP2 Fitness aims to bring its personalized coaching and science-backed methods to even more people, making lasting fitness attainable for all.
Mark’s vision remains clear: to create a one-stop shop for all fitness needs, where clients receive personalized, expert guidance based on their own genetic makeup and individual goals.
Award Recognition
As a testament to its commitment to excellence, MVP2 Fitness was recently recognized as the Best Genetic-Based Fitness Coaching in Canada of 2025 by Best of Best Review. This prestigious award reflects the company’s innovative approach to fitness and its dedication to empowering clients with personalized, science-backed solutions that lead to lasting results.
Join the Movement
If you’re ready to experience fitness the way it was meant to be—tailored to your body, supported by science, and sustainable for the long term—MVP2 Fitness is here to guide you. Explore their unique approach to wellness, learn about their groundbreaking supplement line, and see how their private fitness app can help you achieve the body and mindset you’ve always dreamed of.
Don’t settle for generic programs. Build your future fitness with a plan that’s as unique as your genetic blueprint.
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