Milan Men’s Fashion Week Fall/Winter 2024, held in July 2024, delivered a masterclass in the fusion of tradition and innovation, as top designers pushed the boundaries of classic menswear with imaginative reinventions. The week affirmed Milan’s enduring reputation as a global style leader, with Gucci, Dsquared2, Prada, Zegna, and a host of rising talents redefining what it means to dress the modern man.
This season, the runways were marked by tailoring reimagined, narrative-led presentations, and a growing embrace of personal transformation through fashion. From nostalgic references to futuristic flourishes, Milan FW24 proved that men’s fashion is no longer confined by old rules—it’s being continuously reshaped by artistry and identity.
Gucci: Vintage Romance with a Modern Pulse
Among the most talked-about shows was Gucci’s FW24 collection, which offered a poetic blend of retro-inspired silhouettes and contemporary detailing. Under the creative direction of Sabato De Sarno, Gucci presented a lineup that channeled 1970s bohemian tailoring, infused with the precision of modern minimalism.
Think oversized houndstooth coats, leather flares, crisp turtlenecks, and tonal suiting in mustard, oxblood, and forest green. Accents like embroidered collars, velvet lapels, and metallic brogues grounded the looks in heritage while pushing forward a vision of modern elegance.
The brand’s commitment to craftsmanship was on full display, but it was the effortless layering and gender-neutral accessories that reminded audiences Gucci remains at the forefront of stylistic experimentation and cultural commentary.
Dsquared2: Theatrical Reinvention via the “Makeover Machine”
In one of the most daring and theatrical presentations of the week, Dsquared2 transformed its runway into a stage for personal reinvention. At the center of the show stood a symbolic “Makeover Machine”—a rotating, industrial-style structure through which models entered wearing minimalist basics and emerged clad in bold, high-energy transformations.
The post-makeover looks featured punk-inspired layering, asymmetrical denim, grunge plaids, and oversized outerwear in neon and metallic finishes. With dramatic lighting and choreographed runway sequences, the presentation doubled as a commentary on fashion as a form of identity rebirth.
Dsquared2’s FW24 collection championed the idea that menswear should be liberating, theatrical, and expressive, cementing the brand’s place as Milan’s most rebellious provocateur.
Key Trends from FW24: Where Classic Meets Conceptual
This season’s menswear wasn’t just about showmanship—it was also about delivering a cohesive aesthetic shift across brands. The dominant trends included:
- Elevated Tailoring: Designers reintroduced classic suits with modern silhouettes, soft shoulders, and relaxed cuts, reflecting a return to post-pandemic structure without rigidity.
- Texture-Driven Layers: Rich fabrics like corduroy, mohair, leather, and brushed wool added depth and warmth to multi-piece ensembles.
- Monochrome Styling: Minimalist, single-tone outfits in navy, stone, taupe, and charcoal provided a canvas for subtle detailing and artisanal finishes.
- Maximal Accessories: From oversized scarves to metallic bags and wide belts, accessories became statements of personality, often defying gender expectations.
- Conceptual Outerwear: Trench coats, bombers, and capes were presented in exaggerated volumes or sculptural shapes, turning functionality into fashion art.
Milan’s Global Influence and Forward Vision
The Fall/Winter 2024 season solidified Milan’s leadership in a menswear market increasingly defined by storytelling, emotional connection, and design evolution. While heritage remained a touchstone, the collections demonstrated that the future of menswear lies in reinterpretation, not repetition.
With rising designers gaining international acclaim and legacy houses adapting with fresh creative visions, Milan Men’s Fashion Week continues to set the tone for a world where fashion is both cultural commentary and personal expression.
Source: Pop The List – Milan Men’s Fashion Week FW24 Highlights
