Entrepreneur Steven Hawkins shares how burnout and personal reflection led him back to purpose through LiveGood and his novel Twin Lakes.
For over thirty years, Steven Hawkins worked inside an industry he genuinely believed could help people create freedom, ownership, and a better life. Through network marketing, entrepreneurship, real estate, and investing, he spent decades sharing opportunities with people while building businesses of his own.
But eventually, burnout caught up with him.
“People need hope more than hype.” — Steve Hawkins
After years in the industry, Hawkins grew tired of watching people work hard, stay committed, and still struggle to achieve the outcomes they were promised. It was not because they lacked heart, effort, or desire. In his experience, many systems seemed built for only a small percentage of people to truly win while countless others continued chasing results that always felt just out of reach.
Over time, the emotional weight of that reality became difficult to ignore.
“I reached a point where I had to step back and really evaluate everything,” Hawkins says. “Not just business, but life, purpose, health, and what actually mattered.”
For Hawkins, stepping away from the industry was not about bitterness or anger. It was about exhaustion, reflection, and honesty after decades spent inside a business model he once fully believed in.
A Life Built Through Hard Work And Entrepreneurship
Long before entrepreneurship became part of his story, Hawkins spent thirty seven years driving trucks across America as a third generation truck driver. The experience shaped his discipline, resilience, and understanding of everyday working people trying to build better lives for themselves and their families.
At the same time, he pursued entrepreneurship for more than three decades, constantly searching for opportunities that could create financial freedom and long term stability.
Like many entrepreneurs, Hawkins believed success was always somewhere ahead, waiting behind the next breakthrough, the next business, or the next opportunity. But over the years, he also experienced the sacrifices that often come with that pursuit: pressure, burnout, setbacks, missed time with loved ones, and the emotional toll that comes from constantly chasing success while trying to help others do the same.
Eventually, he found himself questioning not only the industry, but the deeper meaning behind everything he had spent years building.
The Personal Project That Changed Everything
During his time away from business, Hawkins returned to something deeply personal: a manuscript he had carried with him for decades while driving long trucking routes across the country. That manuscript eventually became Twin Lakes: If You Could See Into the Future Would There Be Anything There?
For years, Hawkins’ mother had asked him if he would ever finish the book so she could read it. On March 18, 2026, he finally handed her a completed copy while standing in her kitchen as dinner cooked nearby. After reading it, she told him the story brought tears to her eyes.
For Hawkins, that moment meant more than many of the business accomplishments he had spent decades pursuing. Finishing Twin Lakes became more than publishing a novel. It became proof that purpose can survive difficult seasons, setbacks, and delayed dreams.
“Every day is the most important day of your life,” Hawkins says, reflecting on the lesson the experience reinforced for him.
Why Steven Hawkins Returned To The Industry
After stepping away from entrepreneurship, Hawkins had little interest in returning. Years inside the industry had made him deeply skeptical of hype driven business models, exaggerated promises, and systems that often left ordinary people frustrated and discouraged. But over time, his curiosity led him to study the growing membership economy and companies built around long term customer value. Businesses like Costco, Amazon, and Netflix caught his attention because they demonstrated the power of simple, recurring membership models centered around accessibility and retention rather than constant pressure.
That curiosity eventually led him to LiveGood. What stood out to Hawkins was not hype. After more than thirty years in business, he says he had seen enough of that already. What caught his attention instead was the conversation around simplicity, affordability, accessibility, health, and a business structure that felt different from much of what he had experienced throughout his career. Hawkins believes LiveGood’s rapid growth reflects a broader shift in the industry, where consumers are becoming more focused on value, wellness, and sustainable membership models rather than expensive entry points and high pressure sales tactics. For Hawkins, returning to business was no longer about chasing another opportunity. It was about aligning with a company and message that matched the lessons he had learned through decades of personal and professional experience.
Health Changed The Conversation
After decades spent watching people pursue wealth while neglecting their wellbeing, Hawkins says something became increasingly clear to him: health matters more than many people realize.
Not as a slogan, but as reality.
Because wealth without health has a way of changing the conversation very quickly.
For Hawkins, that realization eventually became personal. Years of business pressure, constant pursuit, and the demands of entrepreneurship forced him to reevaluate what success truly meant and what kind of message he wanted to share moving forward.
Today, through LiveGood, Hawkins says he approaches business with renewed clarity and a completely different mindset than he had earlier in his career.
“Less pressure. More purpose.”
Rather than trying to convince people, Hawkins says his goal today is simply to share information, encourage healthier and more intentional living, and help people recognize that they still have options regardless of their age, background, or current season of life.
“I’m not interested in hype anymore,” Hawkins says. “I’m interested in helping people think for themselves, explore possibilities, and decide what actually aligns with their lives.”
Promoting Purpose Through Twin Lakes And LiveGood
Today, Steven Hawkins continues balancing entrepreneurship, writing, and personal growth while promoting both Twin Lakes and his LiveGood business through a message centered on authenticity, resilience, and hope.
Beyond business, he is also a father of two, grandfather of five, songwriter, traveler, and someone who believes life still holds meaningful chapters ahead no matter how difficult previous seasons may have been.
For people navigating burnout, disappointment, or uncertainty, Hawkins hopes his story serves as proof that purpose does not disappear simply because life becomes difficult.
Sometimes, he believes, clarity only arrives after stepping away long enough to rediscover what truly matters.
Links:
Facebook
Global Biz Op
Twin Lakes Novels
LiveGood Product Reviews
